How Do You Get On Makeup Brands Pr List

As a blogger over 4 years I often receive the question from boyfriend bloggers or instagrammers how to go PR and the attention of brands. It took me a long fourth dimension to go a successful influencer. This is a sensitive subject because no one wants to tell their secrets or contact person of a make, unless you accept a great relationship with this person. Abreast being a blogger I'm also the PR and Content Manager of various brands in the Netherlands like Olaplex, Tangle Teezer, Color Wow, invisibobble and Florence past Mills. And so I know what brands are usually looking for when you approach them. In this blogpost I will share my secrets every bit a blogger and how to approach brands to build a corking relationship with them. Please go along in mind that this is how I think you should approach brands.

What is PR?

PR ways Public Relations and is often the department who works close with content creators, famous people and magazines to expose the brand on diverse platforms and different ways. Just a modest function of the PR exist out of working with influencers: yous want to find the perfect influencers who fits well with the brand.

When do I arroyo a brand?

I started to approach brands and PR agencies when I was blogging and doing Instagram for over a year. Starting time I wanted to create a solide platform with cracking content before someone takes a look at it. During that time I had over seven.000 Instagram followers and 5.000 unique visitors each calendar month on my web log. I idea that was a neat number to start mailing brands and agencies. You desire to make a great beginning impression, merely arroyo them when you think they tin't say no to you. It would be a pity and waste of fourth dimension if you lot are not happy with your content but you expect the brand volition see it differently.

Practice: Create a platform that is unique, that makes you happy. Starting a blog or an Instagram account shouldn't be the reason to become free stuff. No, you desire to do this because it is your hobby or yous take to much on your listen and want to find a way to express this. Show your niche, beauty, mode or food and make it your own. If you think you tin't to better than this, y'all are prepare to set upward some great emails to your favorite brands!

DON'T: Please don't arroyo a make or agency when yous just take 500 followers or an Instagram account that looks similar a personal account with your cats or friends while you are a 'dazzler blogger'. Your business relationship should bear witness in a glimpse what your niche is and the amount of followers has to be above the 1.000 earlier I can even put you on a PR list for updates (not even talking almost receiving PR). If y'all but started your business relationship a month ago it is improve to wait. I want to see that you created a platform that shows what your passion is and that you have a decent amount of followers that besides interacts with you.

How do I reach a brand or PR agencies?

I oftentimes receive the question from people on Instagram: "Hey, I saw you received a PR package from that brand, do y'all take contacts for me?". First of all, I usually ignore these questions because they oftentimes come up from people who never like or annotate on my Instagram posts or they don't even follow me! When people ask yous these questions, all they want is costless stuff. No, not letting you get information technology. And then here is what you take to do.

Practice: if you post regular, create unique content, tagging brands and using the right hashtags your favorite brands will notice you lot! Almost every brand or bureau has an Instagram and if they come across your mail service where you tagged them, they might will contact y'all for the amazing content y'all created. Or interact on their Instagram, like their posts and enquire 18-carat questions to them in the comments. They will detect you. If you can't wait you can approach them by mailing them. About of the brands don't have a direct PR mail service on their website, merely they ever have an info or hello mail. Yous can use this electronic mail and ask if they can redirect your to the right department within the visitor. That is how piece of cake information technology is!

DON'T: sometimes an influencers is unboxing a PR package on their Instastory and they tag the brand and PR manager so they can track it. Please don't approach the PR manager on their Instagram account! They usually share their Instagram and then they tin can stay in touch with their content creators and rail all the content that is posted. Dorsum in the days I worked for brand 10 and someone knew I was doing their Social Media. She approached me on my dazzler account and asked how she could get on the PR listing because her emails were ignored. I idea it was kinda rude because I was not responsible for the PR and if they ignore your (it was a huge brand) yous are probably not good enough or lucifer. Just approach the brand in a proper way by emailing them or sending them a DM on Instagram but never carp the PR director straight on their personal Instagram account. The only affair you lot could practice is follow their personal Instagram business relationship and hoping you lot will grab their attention!

How to make a great first impression

You emailed them through their info mail, concluded upwardly at the correct PR person within the brand or received a direct mail address from another sweet blogger who was so kind to share it with you: what now? Keep in heed that this is like an interview and yous want to testify why they have to put you on their PR list. Some brands actually rail your email address, and then if you received a decline for their PR and arroyo them 6 months afterward they can see that they said no to you. That's why it is very important how to approach them and what to say in your email that convinces them to put you on their PR list:

Do:

            Hullo,  Thanks for your time! Permit me innovate myself: my name is An and I'm a dazzler blogger for over iv years at present (tell why y'all started this platform and why beauty or style). I'chiliad mailing you because I believe I'1000 a great fit for the make and I want to keep upward to appointment with all the news and launches. (why are y'all approaching them? Do you lot already dear their brand or practice you see lots of positive reviews almost them?)  Tell them what yous can practice for them in exchange for being on their PR list! Maybe show them your work you made of their products. Brands love to hear that you lot already tried their products and created content with it (show your numbers or your unique work)  It would be cracking if I can be put on your PR list because as you can see I'grand a huge fan of the brand.

DON'T:

"Permit'Due south COLLAB!" I seriously received some emails and DM's from influencers who approached me like this. I can't even take yous serious anymore. They never go a answer from me. In my previous part I said information technology was okay to approach a brand through the DM, but never start talking about PR or collaborations in the DM. Unremarkably the person behind the account doesn't do PR and they can direct you immediately to the right person. Just ask for information like: how practise I go in touch with the PR director of your brand? What is the email address of the brand? Never send a brand a direct DM on Instagram with: He, I honey your products! Want to interact? I still think this is not the correct way to arroyo a brand because

I don't know who yous are
you ask for a collab without telling me what you practise

NEVER Ask FOR Complimentary PRODUCTS. If you are non on the PR list even so and you approach a brand or agency with the question if yous can become some products, y'all are doomed. You first take to have all the steps above before you fifty-fifty dare to offset asking this question. Luckily I usually receive this question from girls who simply turned 15 and call up they are an influencer because they have 400 loftier schoolhouse friends following her business relationship, I can't blame her. These days everyone call back they can become an influencer en receive gratis products.

How to receive PR

Okay, the fun part is starting at present! When you are on the PR listing information technology means that with novelties you volition be the showtime one to receive a press release about this new launch. That all the same doesn't mean that you will instantly receive products as soon as you are on the list.

Receiving PR tin can exist washed in many ways. Brands can arroyo you because they think you fit with the specific launch or brand, you lot tin can employ yourself for influencer marketing platforms like Octoly to receive products in exchange for content or you lot can ask the brand or agencies.

Exercise: When you inquire for samples or PR packages, always tell them what you can do in exchange for receiving the samples. Be clear and on how many and where you will post the content for them and what kind of concept yous have to create information technology. When a new product launches or when yous ask for a sample, we desire to hear from you how you will highlight this product. Come up with a programme and never ask for simple only receiving the production. The all-time timing to ask for samples is when a press release has been sent to you: in the press release they e'er state if there are samples available for the press to test out. Reply on the mail and tell them what you can do for them!

DON'T: A lot of brands don't always accept samples because the products are but too expensive to souvenir them to everyone or they just send them to the magazines and celebs. Fifty-fifty when y'all are on the PR list doesn't mean yous will always receive products . There are no unlimited amount of samples available and so usually brands only choice 10 amount of influencers. And when yous see your friend receiving PR and yous not, don't attack the PR managing director. In that location is always a reason why you didn't make it on the list this fourth dimension because yous never post something nearly the brand or yous don't fit with the product. So finish asking why y'all don't receive annihilation from them and get-go request yourself what would be the reason: are yous non active anymore, practice you still post relatable content and are you a groovy representative for this brand?

Building a relationship with the brand

For brands information technology is always great to see the reach we have on diverse platforms. We are genuine happy when we see you posting near our products. It is ever a two way street when brands and influencers work together. But if yous only started doing this you take to perform outstanding to be always on the list.

Continue tagging the brands in your post. When y'all completed the "can I receive the product in exchange for ten content?" we are always happy to see that you keep showing the products on your feed. It doesn't need to be a dedicated post but just a glimpse is enough. That is how you build up the goodwill.

When you lot are on the PR list and y'all receive a bundle from them, information technology is always great to post something virtually the product you lot received. Some brands keep a list of the influencers they accept send PR packages, and if y'all don't post anything of the product you might don't receive anything the next time. They will probably give someone else the chance to endeavor something.

Be patience, build your platform and create content

They key is to keep creating content, stay active. If you haven't been active for a calendar month the brand might will might ignore you. When your account hasn't been active for a while, your Instagram and weblog will loose unique visitors. This has an touch on your achieve. Endeavour to post at least 2/3 times a week and on the days you don't post go along interacting with your followers.

Edifice your platform means creating unique content but also stay in touch with your follower and the people yous follow. You lot tin only grow with the help of others. Back in the day (3 years ago) I posted iii pictures a day on my Instagram to keep my account active and to build a community. If you do this, your account will get noticed.

Condign a blogger or starting a beauty Instagram account has to be something y'all are passionate nigh. Not because y'all desire to receive free products some day. It is all most existence function of a community where y'all can share your thoughts and experience with each other and larn from other. When your account starts to grow and your followers amount stick with you, your account volition become large. Stay truthful to yourself and create content that makes y'all happy.

I hope these tips helped you to approach brands and receive PR one day. Be patience and you will get noticed by your favorite brand. It e'er helps to outset buy their products and review them and so they run across you are familiar with their products. Like I said, it is all about goodwill! If yous did something for them without fifty-fifty asking, they will always be pleased to run across your cute content!

Why did you started blogging or create an Instagram account?